Hilary Sheinbaum is a journalist, the founder of GoingDry.co and the author of The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month (HarperCollins), a judgment-free guide to giving up alcohol for a month-long period. Her next book: Going Dry: A Workbook: A Practical Guide to Drinking Less and Living More (Quarto) will publish on Sept 3, 2024.
Hilary has been sober-curious, and a dry month participant, since January 2017. She is an advocate for dry months and exploring fun, new and different ways to live a happy, adventurous, big life. In 2023, she was featured extensively in news articles and on broadcast segments including: MarketWatch’s piece on nonalcoholic options on St. Patrick’s Day, The New York Times which calls “Ms. Sheinbaum, the Dry January M.V.P.,” The Wall Street Journal in a front page story, Good Morning America in a dry dating segment with Michael Strahan, on NY1 mixing a N.A. cocktail, and discussing Dry January tips on CBS NY, CBS Miami, The Tamron Hall Show, and NBC Streaming. Hilary also regularly appears on Good Morning America’s Instagram (3.5 million+ followers) and website, making her own N.A. concoctions. Her first TEDx Talk, covering the topic of dry dating, went live in October 2023.